How Daawat transformed rice from a commodity into one of the top basmati brands

In early 1980s, the Aroras went against the grain. Though the Gurgaon-based family had been in the business of rice since 70s, the product was nothing more than a commodity—much like masalas, salt and cooking oil—that could be bought by consumers from a nearby mom and pop store. Read more here: How Daawat transformed rice from a commodity into one of the top basmati brands
Read More Here: How Daawat transformed rice from a commodity into one of the top basmati brands